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Written by TGS
Last edited Oct 2022 — 3 min read
Looking to hire a ghostwriter for your website? Worry not! In this blog, we’re here to answer all the questions for you so you can make a well-informed decision and boost your website traffic the right way!
Whether you have an online business you’re looking to promote, are a professional looking to create a portfolio to advertise your services, or just want to start an online journal for blogging, it is a no-brainer that having high-quality content for your core web pages is considered among the first steps of creating a website.
Having a company website is now one of the fundamentals of starting a business or building a brand.
As a result, there is now an unspoken and blatant expectation that any company or business should have a website and social media page to be legitimate. Content is a way to establish web page quality and create customer confidence.
Now, you might be an ace when it comes to grammar or might have won that essay competition in your sophomore year in school, but if you have no prior experience in creating web content, you could waste a lot of time and resources writing content that will probably be never useful.
Whether or not consumers or your targeted audience will click on your website or keep scrolling is heavily influenced by the content it has. This is where hiring a ghostwriter proves fruitful.
Ghostwriters are a great solution for professional writers who want to focus on the creative aspects of their work and not have to worry about the time-consuming process of writing.
They are also great for people who don’t know how to write well but have a great story or idea that they want to share with others.
Before you get started with creating your own website, the question arises: is hiring a ghostwriter worth it, or is there even a point to hiring a ghostwriter?
To answer that, think of all the times you have been frustrated by visiting a website that offers a service you need but falls short of your expectations as it doesn’t seem to provide ANY relevant information.
This is what happens when you don’t pay enough attention to the quality of content on your website.
Content is a strategy for developing web page quality and gaining the confidence of your customers. Many website owners have a strategy most of the time, but it usually has nothing to do with the quality of the content. Well, it’s safe to say that if you put your trust in an experienced ghostwriter and let them create the content for your website, you can save yourself from the wrath of fellow frustrated searchers.
A ghostwriter is a writer who is paid to write on behalf of another person or company. From including vital pieces of content for a website, or they can be books, guides, and even script writing. They have the ability to transform your thoughts into words.
If you already have ideas and a strategy but don’t have the time or skill to produce the content, then you should consider hiring a ghostwriter.
There are many benefits of hiring ghostwriters. Among the top three reasons why many business owners prefer hiring ghostwriters is because they:
You can achieve all that without having to worry about the quality of your writing. When building a website, most people underestimate or ignore the value content holds in paving the way for brand credibility.
Instead, they try to make a site more aesthetically attractive, hoping no one would read the content. While this may make to make for an appealing website with a creative design, having no content or poor content harms your search engine rankings and, as a result, will leave you with poor conversion rates.
After all, good content and conversion go hand in hand.
The main goal of web content is not just to have text on your website but to inform the consumers or audience so they may convert into potential buyers or drive more visitors to your site.
The importance of relevant and high-quality content in drawing targeted consumers to your website cannot be overstated, so in short, hiring an experienced ghostwriter for your website is a great option if you’re looking forward to getting results and getting them fast.
But is great content really THAT important in boosting your business or profile? Below we mention why having error-free and high-quality content on your website is more important now than ever.
Creating great content not only benefits the user who reads it but also does wonders for your website’s search ranking. Google ranks sites in search engine result pages (SERPs) based on the quality of the content and how relevant the information is.
To make this, Google has recently rolled out their “helpful content” update that will favour those web pages that consist of “people-first content” for better clarity and easy understanding; think of it as content for the people, by the people.
So, suppose you previously thought of getting AI-generated content or thought of re-using old content or paraphrasing content from your competition. In that case, we hate to be the bearer of bad news, but chances are that your website may not rank well.
In the end, whether your website has a B2B or B2C model, is a service provider or a blog, it is essentially high-quality content that is ranking at the top of Google that really attracts visitors to your website and what gets them to connect with your business
So, in short, yes, hiring a ghostwriter for your web content is worth each penny for a website as not only do ghostwriters provide a unique service that is hard to find easily, but they are professional writers who specialize in the art of writing and hold the expertise to write on any niche topic.
Still skeptical about hiring a ghostwriter for website content? Read below why you should consider a ghostwriter for your web content.
Hiring freelance content writers or ghostwriters for web content is a lucrative solution, especially if you’re under a tight time constraint. If you’re an individual who is just starting out, finding the right content team is often a hard task. Most don’t work on short-term notice or, more often, don’t share the same vision as you do.
This is where ghostwriters prove to be immensely beneficial as with the years of writing experience they carry. You can find them to deliver your content as per your requirements on a much shorter deadline.
Keeping the tone in the appropriate proportions can capture your visitors’ interest and keep them on the page. To get the right clicks, it is imperative to have your content address your targeted audience. To do this, understanding the topic and using the right tone can engage with your target audience more effectively
Writing web content, in contrast to any other form of content, requires a slight touch of familiarity with SEO. Professional ghostwriters, especially those who offer web content writing services, have a strong grasp of SEO basics.
By using the right keywords along with producing high-quality content, you can expect an increase in your web page authority score and search engine rankings which means more leads and a boost in your website traffic.
Ghostwriters have the perfect mix of information and relatability in their content. This allows them to write content that effectively tells the audience the purpose at just a glance. For example, for your website’s Homepage, an expert ghostwriter will intend it to be appealing and informative. In contrast, the product-page content will be intended to sell. Ghostwriters understand the difference in content between these two pages and create unique content accordingly.
As a general rule of thumb for opting for any service, make sure you have done enough research before hiring a ghostwriter. Here are some tips that will help you hire a ghostwriter for your web content.
Often, referrals are how many businesses hire their next ghostwriters; however, if you’re at a loss here, then the best way to find a ghostwriter is by looking at platforms or agencies that have ghostwriters for hire. Most of them have been vetted, and they work selectively so you can stay assured of having quality content delivered.
Hiring ghostwriters based on their low rates in comparison to popularity ultimately defeats the purpose. An inexperienced ghostwriter who is unfamiliar with the strategy or content structure can provide you with meaningful content, but for websites, it is a gamble. They may work occasionally, but they are commonly damaging when it comes to ranking and conversion.
Every great freelance ghostwriter has a well-kept content portfolio that lists their achievements and the relevant work they have done over time. So, before you hire a ghostwriter, you should ask for their content samples so you can have a better understanding of their work and content tone.
After you have access to their content portfolio, see if your ghostwriter shows the ability to follow guidelines, has brand knowledge and has used relevant keywords to yield effective results or not.
When it comes to hiring a ghostwriter for web content, you must first recognize if they deem fit for your business or company’s niche. Many ghostwriters are honest upfront and politely decline if they do not possess the expertise in your niche. However, many still try to gauge the opportunity. You just have to lay out the details upfront.
A ghostwriter that stands out among others is one who understands the value of brand value and gives unbiased and objective advice on the website content structure. So, when hiring your ghostwriter, make sure the ghostwriter you employ is someone who is impartial as they are the first reader of your content.
Once you have found the perfect ghostwriter to hire, congrats! You’re already on the track to getting more traffic on your website. But just in case, we recommend asking these few questions to ensure a seamless work experience for you and your ghostwriter:
When it comes to marketing your business or brand through content, you only have one shot to entice your audience. This is where you can differentiate that you have hired the best ghostwriter for your website content.
The more you pay little heed in hiring a good website ghostwriter, the more you are single-handedly giving your website competitors an advantage over you.
When it comes to finding a good ghostwriter to hire, experience is important
This is not something that every writer can achieve, especially in smaller, less popular categories.
Writing various form of content that suits each category – usually what websites require – When developing copy, a skilled ghostwriter does his or her research thoroughly.
Analyze the time they take to respond to emails, questions, and suggestions. This is one way to learn if working how quickly they understand your brand guidelines and whether communicating will be a hassle or not.
The cost of hiring a ghostwriter varies as many factors influence rates, including competence and experience, geography, and market demand. Of course, an experienced ghostwriter may charge more, but he or she will also work faster, have more specific areas of knowledge, and offer higher-quality writing.
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